Sergio Patiño

I build things for businesses and communities — and write about what it actually takes.

Business strategist in Chicago. Once a month I write about an AI decision somebody actually had to make — with the numbers. Right now I'm building Wildfire, a free tool for Chicago neighbors.

Writing[sample]

One essay a month, on real decisions

I keep a public record of the calls I make, scored when they resolve.

What I'm building

wildfire

The problem isn't that Chicagoans don't care. The problem is that caring has never been connected to power.

From the founder's letter

Wildfire is civic infrastructure — where Chicago organizes itself. Neighbors put what's wrong on the record, decide together, and take it to the person elected to answer. Built so acting on your street takes a minute, not a meeting.

The test

If this fall's launch can't turn curiosity into members who stay, I'll shut it down and write about why. [sample]

Visit Wildfire →

[sample] portrait

About

I'm Sergio Patiño — Senior VP at C+R Research in Chicago. I run strategy for a living: margins, unit costs, what to build, what to stop.

More about me →