About
I’m Sergio Patiño, based in Chicago. I spend my days helping teams make sense of complicated work and move good ideas into the world.
I’m drawn to building things: tools, systems, writing, working prototypes, and small experiments that make a real difference. Wildfire grew out of that instinct—a place for ideas that deserve more than another meeting.
Everything here is my own, grounded in the numbers where they matter and free of client stories.
Writing
Noticing Isn’t the Hard Part
Wildfire is a public place for Chicagoans who notice the same problem and want to do more than start over alone. It helps neighbors find one another, turn concern into action, and keep the answer—or silence—on the record.
I Wrote a Project Brief for Pozole
More than a year of working with AI changed how I plan and think. I’m still working out whether that’s a good thing.
An Argument for Wildfire
How it works, and what it will not do.
Guestbook
Leave your mark in the world.